SELECTED WORK · 01

Work built to
move brands forward.

A focused collection of identities and digital experiences created for ambitious businesses with somewhere bigger to go.

EXPLORE THE WORK

BRAND IDENTITY · 2026

GradStride

A confident new identity for a career platform helping graduates take their next step with clarity.

GradStride GS arrow logo
FORWARD STARTS HERE.
THE BRIEF

Build a distinctive, energetic identity that speaks to ambitious graduates without falling into predictable education-sector design.

THE RESPONSE

A bold GS monogram fused with forward motion. Black brings authority; electric lime brings momentum, optimism and immediate recognition.

SCOPE

Brand direction
Logo system
Visual identity
Digital application

PRIMARY MARKGradStride primary mark
MONOCHROMEGradStride monochrome mark

YOUR BRAND COULD BE NEXT

Let’s create
your ascent.

Start a project